Hovis has, over time, established itself as Britain's
most-loved bread brand. It's been the number one name in brown bread for
more than 100 years.
The secret of Hovis's success is that it’s synonymous with
quality and goodness. These characteristics continue to be reflected in
Hovis flour - available exclusively from Rank Hovis.
An historic brand
The Hovis Wheatgerm® brand is steeped in history and tradition.
Its creator, Richard 'Stoney' Smith, believed that
wheatgerm offered significant health benefits. He devised a wheatgerm
flour which he registered as 'Smith's Patent Germ Flour' in 1886.
However, in 1890 the now-famous Hovis name was created from an
abbreviation of the Latin phrase 'Hominis Vis' - 'the strength of Man'.
Throughout the 20th century, Hovis has grown from strength
to strength. With inventive advertising and support, the brand has
become a beloved household name.
The time-honoured Hovis Wheatgerm® recipe uses only the finest-quality ingredients, ensuring Hovis remains a family favourite.
Rank Hovis is committed to on-going investment in the Hovis
brand. As well as significant advertising support, customers can
benefit from promotions and in-store merchandising.
All in-store merchandise features the well-known Hovis
logo, ensuring high brand awareness and the clarification that this
brown bread is baked exclusively by Hovis Bakers.
Granary® is more than a household name. It's the UK's number
one brand of malted brown bread and a registered trademark, meaning
quality assured for you and your customers.
Granary® is made from Granary® flour supplied exclusively by Rank
Hovis. It has the distinct, original taste of malted wheatgrains and is a
huge family favourite across Britain.
Indeed, as a result of our investment, consumer awareness and demand for Granary® remains high.
The Granary® brand has been available for around 60 years, although
the traditional process used to produce the malted wheat flakes dates
back several hundred years. The process, which helps give Granary® its
unmistakable flavour, is believed to have been discovered by the
Benedictine Monks of Burton Abbey.
The Granary® brand's domination of the malted brown bread
market has not come about by accident. Rank Hovis invests heavily in
supporting the Granary® brand through advertising, packaging,
promotional activity and high-quality point-of-sale display materials.
Seal of approval
Rank Hovis is committed to maintaining high levels of
awareness and demand for Granary®. To enhance and support the brand
leader, the Granary® logo features on all packaging, labels and
This logo acts as a 'seal of approval', reassuring your customers
that they are buying the original and authentic Granary® malted brown
bread, produced exclusively by craft bakers.
Packed with seeds and the goodness of wheatgerm.
Hovis Multiseed is our newest grade of flour and is unique to the
market. This new product is bursting with flavour from its special blend
of premium seeds and wheatgerm.
Hovis Multiseed products have a distinctive taste and texture with excellent visual appeal.
At Rank Hovis, we recognise the importance of offering
quality products that meet the needs and tastes of today’s discerning
consumer. With this in mind our innovation and technical team, teamed
with our years of milling experience created a unique grade of flour. It
is well suited for healthy, top quality, seeded products. The flour has
a blend of five seeds;
- Brown Linseed
- Golden Linseed
Sourced from around the world by the Rank Hovis innovation team at Holgran and added cooked wheatgerm.
Our research showed unlike many other seeded breads this
product has wide appeal for all the family. It is versatile and various
great-tasting breads can be baked from it, from tinned and oven-bottom
loaves to soft and crusty rolls. It is also a fantastic sandwich carrier
and enhances the taste and flavours of sandwich fillings.
With this product comes the opportunity to take advantage
of promotional point-of-sale material that is designed to maximise sales
opportunities. The instantly recognisable logo assures customers and
consumers that the product they are buying is authentic and high
quality. Hovis Multiseed can also be baked in the iconic Hovis bread
tins. If you want to offer your customers a unique product and eating
experience try Hovis Multiseed.